About the Group

Built on live experience. Growing as a group.

2009

Our companies begin creating moments for governments and global brands.

2017

They come together as The Group of Wonders.

Our story

TGW began with a single conviction: brands are built in the moments people share. Since 2009 our companies have created those moments for governments and global brands. In 2017 we brought them together as The Group of Wonders, to invest in new capabilities and to deliver at a scale no single agency could.

Vision

To be the most trusted group for brand experiences in the Middle East and the markets it connects to.

Mission

We invest in and connect specialist companies across communication, experiences, technology and media, so our clients can reach people with clarity, scale and measurable impact.

Values

01

Craft

We hold every detail, on stage and behind it, to a high standard.

02

Cultural intelligence

We understand the audiences we serve and respect the places we work.

03

Accountability

We take responsibility for results, for our clients and for each other.

04

Curiosity

We look for new technology and new ideas before our clients need them.

05

Long-term thinking

We build companies, careers and client relationships to last.

What the group does

TGW is more than a parent company. It plays three roles for the companies it owns:

01

Investor

It funds new companies and capabilities, such as the launch of eve virtual in 2020.

02

Operator

It provides shared leadership, finance, people and technology functions, so each company can focus on its clients.

03

Integrator

It assembles teams from several companies for briefs that need strategy, creative, production and media together.